For Nike’s first female-only half marathon, we created a campaign as fearless as the women running it. 

Nike After Dark Tour united women around the globe, inviting them to conquer 7 cities at night and at their own pace.

Soon, this race stopped being just miles and became an empowering movement—one that turned vision boards into reality.

A challenge this powerful demanded a campaign just as bold. That’s why we flooded the city with headlines built to fuel ambition, spark unity, and push every runner to the finish line.